Although I had a strong concept/idea to create typefaces with found objects, the phrase/strapline which I was going to use was still undecided. After a progress crit with Fred earlier today, I found myself over complicating simple decisions as I always do and just running around in circles. From the first crit for the brief and SOI pitch, I had devised a concept statement inwhich to work from.
Bringing People Together.
Why the hell not just use that? It explains the intentions of the brief and fullfills the brief, and can be applied across different themes and medium. Right in front of me.
Ok, so the next step is to apply the strapline to a variety of formats and see what works.
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