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Thursday, 20 May 2010

All aboard.



New typeface. working with train tickets to encourage and promote travelling skype, possible mobile devices and how skype can be used on the move and not just on your home computer. This typeface was medium driven and arranged to a rough scale unlike the bottlecaps type, following a subtle template.




I'm a little undecided about the typeface as it is, the letterforms were photographed and then edited in PS to remove the background. In places it does look a little untidy and size of letters could be a little bit more consistent. Although not to waste the composition, I applied it to a variety of different locations in placement to see how it works in an environment. 



I'm quite happy with the placement. I feel the typeface itself will be enough to give the right impression across and where the composition will be place is key to the design. train stations, transport and other travel spots, including screen.

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