Market Week - Identity

Recently completed and handed in today, another day/short Identity brief set, again live but for part of the University programmes in the future. Market week, is all about producing shows/exhibitions of work by people involved in Leeds College of Art wether they are Students, alumni, staff or associates. The shows/exhibitions are a basis for networking among the creative community and to build business opportunities for both applicants and 'customers' The concept seems strong, and interesting to create some visuals for them. The brief asks for a logo, then some sample layouts of potential outcomes. 

With such a wide focus for visuals, taking a more conceptual approach would allow me to create more universal visuals but still with an underlying theme. Ive been recently been working on spirograph stylised patterns (shown above) for another brief/personal use, so as a starting point worked with that.

Reverting to solid colours instead of line drawing created some interesting patterns, and with 'overprinting' separate colours, allowed for real potential.

Combining different colours together created much more interesting patterns, and became the basis for the concept I was trying to visualise. Combining individual talents (separate colours) to provide new and exciting opportunities. From there, the design progressed and type was introduced.

From L-R 

Logo

Invitation

Banner

leaflet/promo layout

Typeface used - Gotham Rounded

In the final layouts, I included a QR code to the designs to add a little depth/third dimension to the design. A QR code is a interactive barcode using a smartphone or webcam for augmented reality (or in this case) an interactive link to an online resource, wherethe a image, website or message. I included it to allow the user to be directed to a website (in this case the college website) If you have an Android/blackberry/iphone with a barcode scanner application, try it out!

I really enjoyed this brief, another relatively fast turn around piece of design to add to the portfolio. Really happy with the outcome, and will hopefully continue with more opportunities like it.

MWA Identity. The next step.

From feedback of tutors/fellow students, I feel a slight revision of the logo was needed to see if any improvements could be made from what can be seen. It was questioned where the or not the colour combinations were required to enhance the logo and if the design was strong enough in a pure line-weight form.

Now the colour has been taken away, I feel the design had been 'over worked' and wasn't necessary to improve. Although I am happy with this logo, a little more development has been attempted to produce a more compact design.

Just mixing up what I already have, layering the shapes/letterforms created and dissecting different strokes to form new patterns, With the letters being M, W and A, I like the idea of symmetry with the logo so it made sense to just build from that with whats been produced. With the development, I ended up with the logo below. Although I do like the outcome, I don't think the architect is a big fan of Van Halen, which it only seems to remind me of every time I now look at it. If I'm ever in the position to design the identity of a heavy metal band with the initials 'MW' this will be the first place I look.

Initial logos round up.