Identities lined up.

Over the next few weeks, I will be continuing the identity weekly briefs and introducing new designs and directions to experiment with. With previous weeks the 'weekly' identities have ate into much more time than expected, but as a benefit developed much more stronger work as a result of it. The briefs lined up will be purely a starting point, if successful, will progress into bigger and better things! Okay, so a quick run down -

Kat Gardner - Baking and Decorating Cakes (21/10/10)

Freelance Cake baker and decorator operating in leeds will need an identity, business cards then the potential for screen based design, imagery for a blog based site. With deliveries being made of cakes and creations, visuals applied to packaging should be considered if designs are successful.

Sunglasses UK - Sunglasses Website (28/10/10)

Redesign of the logo and style guide for the sunglasses supplier website. If designs successful, continue further with print based media where relevant.

Emma Hallam Floristry -  Freelance Florist (09/11/10)

Identity for a freelance Florist based on weddings and larger occasions for flowers. Simple and effective, letting the flowers speaking for themselves. Approachable and accessible.

Market Week - Identity

Recently completed and handed in today, another day/short Identity brief set, again live but for part of the University programmes in the future. Market week, is all about producing shows/exhibitions of work by people involved in Leeds College of Art wether they are Students, alumni, staff or associates. The shows/exhibitions are a basis for networking among the creative community and to build business opportunities for both applicants and 'customers' The concept seems strong, and interesting to create some visuals for them. The brief asks for a logo, then some sample layouts of potential outcomes. 

With such a wide focus for visuals, taking a more conceptual approach would allow me to create more universal visuals but still with an underlying theme. Ive been recently been working on spirograph stylised patterns (shown above) for another brief/personal use, so as a starting point worked with that.

Reverting to solid colours instead of line drawing created some interesting patterns, and with 'overprinting' separate colours, allowed for real potential.

Combining different colours together created much more interesting patterns, and became the basis for the concept I was trying to visualise. Combining individual talents (separate colours) to provide new and exciting opportunities. From there, the design progressed and type was introduced.

From L-R 

Logo

Invitation

Banner

leaflet/promo layout

Typeface used - Gotham Rounded

In the final layouts, I included a QR code to the designs to add a little depth/third dimension to the design. A QR code is a interactive barcode using a smartphone or webcam for augmented reality (or in this case) an interactive link to an online resource, wherethe a image, website or message. I included it to allow the user to be directed to a website (in this case the college website) If you have an Android/blackberry/iphone with a barcode scanner application, try it out!

I really enjoyed this brief, another relatively fast turn around piece of design to add to the portfolio. Really happy with the outcome, and will hopefully continue with more opportunities like it.