Kat Gardner - Identity - Development - Colour

Colour! the introduction of colour should develop the design much further, and hopefully not being too complicated work on a variety of scales. I learnt from a previous identity (MWA) that applying too many tones and colours to a design, just loses the justification and effectiveness of the design.  

The spiral added to the design adds a little more depth without over complicating the design, with a little more subtle detail to the design. The colours decided are collected from various colour combinations and pastel colours related and associated with the target audience and field, delicate and simple, relaxed and approachable. Blues and turquoises in addition give a feminine feel, but not too much ignore a wider audience.

With 4 colourways decided on the logo, development further now is needed to take this brief further. This being one of the most successful identity briefs so far, it would be strange to stop now without exploring other printed potential and consider screen. Website layouts? packaging/bags/boxes for cakes? applying to stationery?

The idea!

Ok, using the second chocolate typeface, Ive laid out a advert (48 sheet billboard format) to see how everything looks. Obviously because the end product is the promote Skype so the logo was applied but the colour scheme was a little too different for the chocolate colours. For this idea I applied a chocolate closeup taken as the main colour scheme. 

Another variation to just change the hue/saturation of the original logo, to create different colour schemes, undecided which is more effective. More colours needed! With screen based formats researched, I want to try how the typeface works on different formats.

Watch patterns/Repeat patterns

AE manipulate, first test.

AE Equalizer

AE Scale

Final Designs.

Colour theory.

From the crit on wednesday, I was asked to investigate further what colours to decide on and how I made the decision on which colours I chose, and to be honest I wasn't too far off. Taken from versa creative, this gives a simple explanation of colour theory and their meanings. Click the image for a larger view. Now, I will re consider the colour choices I have made to make the labels more successful.

Crit round up.

Little round up of some work so far with the good brief, coming on quite well and sort of to plan, with what I wanted to achieve. I used to always over complicate designs and wanted to just get back to basics and make it work. 'Less is more' is a phrase i've adopted and is quite obvious here. I wanted just type, and maybe only one colour to the design, try and use the techniqes and theories learnt in the type workshops with have had, letting emotions come through with a typeface, and the use of colour. Through surveys and experimentation to form initial designs for the 'emotions' teas (name not final) Ideally I would want each typeface different to truly define each tea but they're not. This will change, but the each have their own characteristics and hopefully the typeface relates with the word, so you think of mellow when you read it, slightly curved, lighter weight and the colour is relaxed.

Overall the work went quite well, and I was only brought up on things I didn't have with me, my blog for one with all the contextual research. the designs themselves just need to be developed further, a better connection between the labels, choice of container, more information on the label and just basically continuing with the project and make decisions.

Daft blogger has made the images blurry and the actual designs are very crisp. Silly blogger