Final Designs.

refill packaging development.

Label sketch models

To save on packaging and reflect on Coffee packaging, I thought about just having a single label applied to a tin/jar in which tea would be placed. This would be a first purchase then you buy tea in less packaging and refill the jar/tin. I wanted as a basis for development to see how the labels work on the jars, what works and what doesn't. Just a few sketch models to start with.

What is good? Statement.

Tea - because of its varieties available.

The chosen method is inform. From research there is no need to persuade people to drink tea, because of the amount that is already drank, promoting tea didn't seem appropriate but informing seemed interesting. The amount of variety available is amazing and from what I have found people usually only drink one or two types of tea, because they are unsure what else to drink.

Cue luke!

People don't hate Tea.

To justify convincing people to drink tea for 'persuade' for the next next part of the brief is just not needed. Looking on plenty of forums, fan sites and websites it seems not many people don't actually like tea. On average half the posts on a Forum for 'I hate tea' would infact be people saying they like tea and trying to convince the rest, or just that they don't like tea apart from a particular type of tea.

Instruct sketch model

For alot of work all ive seem to do is mailshots, and little packs to help people, and here is another example.. As a way of instructing people on how to make a cup of tea, I thought of making 5 step guide trying to keep things simple and easy. The idea is you place everything you need around your mug in the middle and work round in a circle. The instructions would include tea bags/sugar ready and anything else depending on the type of tea (lemon for earl grey)

Closed

Open

In action, or atleast I hope.

Lots of tea.

I bought lots of tea, to explore whats available, try some more new flavours, check out the packaging and learn a little more about tea. At the moment They just seem to be boxed with maybe a nice graphic on the side. Hopefully something will be done about this in the next part of the brief.

What is good? - A good cup of Tea

The presentation, just need to justify and decide a concept.

Good is:

The Art of Tea. Yep.

Everything from what you use, where you drink it and how you drink it.