Coin typeface

As a medium to work with, coins were much easier than I thought they would be, the nature of the shapes and sizes allows for a much better ease of transition in weight of lines and curves. Although quite time consuming, the results are much more successful than other tests. Again photographs not great quality, just an experimentation to find faults and progress/development. What I found with the coins is keeping a scale consistant through the letterforms, obviously some are easier to create from others, but the simpler letterforms are smaller.. something that needs to be resolved.

Chocolate typeface. Round 2!

The first go wasn't as successful as planned, serifs and imitating a existing typeface seemed much more difficult than anticipated trying to interoperate serifs and weights of the stoke. The next typeface is directed by the medium and much easier to produce, this typeface took an hour or so compared to the 4-5 hours arranging the pieces creating serifs. photographs are of the highest quality, and purely for visual investigation of the chocolate. keeping the format to 4x5 chocolate chunks controlled the scale and the interoperation of the letterforms, something I didn't consider with the first typeface.

Crit. Get readyyy!

Right in front of my face.

Although I had a strong concept/idea to create typefaces with found objects, the phrase/strapline which I was going to use was still undecided. After a progress crit with Fred earlier today, I found myself over complicating simple decisions as I always do and just running around in circles. From the first crit for the brief and SOI pitch, I had devised a concept statement inwhich to work from.

Bringing People Together.

Why the hell not just use that? It explains the intentions of the brief and fullfills the brief, and can be applied across different themes and medium. Right in front of me. 

Ok, so the next step is to apply the strapline to a variety of formats and see what works.

Chocolate typeface.

With the idea of creating typefaces related to different themes, the first I tried was a computer mouse typeface, related to business and now a chocolate typeface for love.

I wanted to just try working with it as a medium, and how easy it is to work with creating letterforms. It didn't work anything like I would, cutting chocolate to make new shapes, making serifs, curves and change in weight. I want to try chocolate directed shapes instead of remaking typefaces, make some more attempts, sans serif and some different formats and mediums further.

Mighty mouse typeface experiment.

I wanted to create something over a relatively short amount of time for experimentation. From initial thoughts of connecting people and bringing people together, I wanted to use the medium of a mouse (computer-mouse-skype program-connection)

Phrases, content and potential.

After the crit, I once again broadened my horizons of a particular target audience/theme to produce for. Originally I was to contain my thoughts towards love/relationship for communicating through Skype, but was decided to try more themes and produce more type treatments for the skype advertising to produce. 

With a select group of themes/directions to take, I just began to pull a few ideas together for potential phrases/straplines to reflect Skype, and the idea of bringing people together. I summed it up quite well with what I wanted to produce with- Get across the idea of everyone you meet is seconds away

My Favourites so far-

-Feels like Home

-Like you never left

-The freedom of Speech*

*and video, files and messaging

-The Girl next door

-Fit right in 

I tried a few Oxymorons as potential phrases and recreating impossible scenarios that would show benefits of Skype EG someone while sat on a beach is having a video call with someone who is visiting the Eiffel Tower, and so on.

From the research on arranged typefaces and a direction for development, just a quick brainstorm so far of potential mediums to use to create letterforms. I especially like the idea of Chocolate, suncream, flowers and travel tickets to tray, with I will investigate.

A potential idea for recreating type for relocating, with keys and padlocks. initial idea with the scope for illustration/found object typography.