MWA identity - Typeface No2

Inspired from the second MWA logo created, more defined letterforms were produced which lead to another typeface, again not as time consuming as expected, but work the investigation, a definite improvement over the first typeface, much more readable and experimental with diagonal lines.

 I feel much more successful, and has the potential to expand on.

MWA Identity. The next step.

From feedback of tutors/fellow students, I feel a slight revision of the logo was needed to see if any improvements could be made from what can be seen. It was questioned where the or not the colour combinations were required to enhance the logo and if the design was strong enough in a pure line-weight form.

Now the colour has been taken away, I feel the design had been 'over worked' and wasn't necessary to improve. Although I am happy with this logo, a little more development has been attempted to produce a more compact design.

Just mixing up what I already have, layering the shapes/letterforms created and dissecting different strokes to form new patterns, With the letters being M, W and A, I like the idea of symmetry with the logo so it made sense to just build from that with whats been produced. With the development, I ended up with the logo below. Although I do like the outcome, I don't think the architect is a big fan of Van Halen, which it only seems to remind me of every time I now look at it. If I'm ever in the position to design the identity of a heavy metal band with the initials 'MW' this will be the first place I look.

MWA Identity - Typeface

During the initial day brief for Matthew Whatley Architecture identity, while creating the logo I felt scope for creating a typeface directed from the rules and restrictions of the MWA logo created. Withe the rules in place, applying them to different letterforms didn't take as long as I thought, with some obvious adjustments to be made, this is attempt number 1 of the typeface, both line-form and reversed out. Not quite a portfolio piece, but if I keep practicing with letterforms and restrictions in the same way, ill will hopefully make some progress.

The typeface in use with 'Matthew Whatley Architecture' more of a composition typeface instead of a body copy don't you think? 

Works in some cases, obviously stronger in others.

Guy Ritchie - Quote development

Manipulation of a quote in indesign with a variety of fonts and colours, experimenting with what I have and coming to conclusions. You can see the development through the 20ish slides above.

Laser laser.

As part of some practice for future briefs and the handmade craft fair coming up, Both Rebecca Liggins and myself took the opportunity while the facilities were quieter, we would take advantage and practice with different materials.

The idea was to produce stamps with a variety of words and phrases to sell. The chosen material was lino which works great with oil based inks, unfortunately isn't the case for stamp pads. Even with sandpaper and distorting the surface, the pads took little-no ink at all, with disappointing results. Back to the drawing board.

Element Skateboards - Initial thoughts

Identity Brief 1 - Matthew Whatley Architecture

So originally I was to produce this brief in a week and see what I produce. Although a challenge, for a starting point to possibly expand the brief, I would produce an initial identity in a single day. Identify a typeface to work with, create a logo and produce a sample of business cards to consider stock and layout. To make things a little more set in stone, I proceeded to digital print, and booked myself in for 3pm for double-sided business cards on 3 stocks and planned my day.

As a starting point, I asked matt to collect a few pieces of his work, pieces of inspiration and went from there. His initials being MW was the main focus at first because of the reflections/patterns that could be created, and the structural value of the characters boded well for a logo and progressed from there. 

Could the pattern be seen more as fabric that structural? Variations on check didn't feel as strong as individual characters. 

Using a piece found on welovetypography.com, adapted the W to work with MW and play off the triangular forms created.

Transferring the design over to graph paper allowed for more control over the design, and made translating it to a digital copy much easier.

Working with the sketched logo idea of triangle shapes, just began manipulating with curves and joining lines to create more organic shapes and get some feedback, I really like some of the imagery produced (including the logo treatment at the bottom of the document) but I don't feel it reflected the architectural value of the Matthew and work he would produce. I feel this in itself is a starting point for a possible typeface treatment?

With a focused logo design decided, I began with colour to enhance the design. With the rules of logo design to consider, I kept the colour palette to a minimum and worked with what I had to develop the logo. The original request/brief suggests red as a colour to work from. With Matthew open to suggestion after development, I kept with more neutral tones to develop from, which I felt benefits the design. With colour theory in mind, colours which demonstrate structure, ethics and environment were considered.

Choosing a typeface to represent Matthew and his practice was through a number of directions. Knowing Matthew as a good friend already put me in a good position for making faster decisions over type, Small caps, all lower case or a comfortable more conventional set up. were considered.

The final chosen typeface is Arndale Mono. A similar typeface 'sika' was also selected but was only a small caps typeface, and Arndale mono was chosen for the lower case characters. the addition of black tones and the green triangle gives more depth to the design, and green to symbolise positivity, ethics, trees, structure.

In the printers! james working his magic, managed to get in at 3.15, still pretty good going for a days work. Really happy with the results. The three stocks were 245gsm coated matt white, watercolour paper, and slate green mountboard (images to follow for MB) to get some variety of stock, and different considerations of cost. really happy with the results, and demonstrates the ability to make informed decisions in a matter of no time at all. 

The next logical step is to complete the identity stationery of Matthew Whatley for letterheads, compliment slips and a reproduction of his CV, which will be completed in due course. In terms of the logo development, I feel there is real scope to produce a working typeface in fontographer with the logo as a starting point.