Its back! another identity thats progressed really well in recent weeks. After the crit feedback given, the potential of the MWA logo/identity hadn't been fully explored in terms of patterns and treatments of the logo itself. Taking the design back to B+W meant experimentation with line weight and subtle colour additions to the designs.
The final final logo (I promise) for Matthew Whatley Architecture. Edges and corners have been subtly rounded and the lower crossbar of the 'A' has been removed, to make a much stronger structure.
Letterhead and compliment slip development to include the repeat pattern created and include the logo and chosen typeface.
Colour treatments.
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