Guy Ritchie. New Direction/concept.

When the Guy Ritchie brief came to a halt, I still wanted some completion of work without wasting anymore time dwelling with the brief, something needed to be resolved in a relatively short amount of time, to allow time to be spent on other briefs and continue with a variety of work. With previous directions, there are aspects of the design that have worked but It has never felt full and resolved as a concept. I really like the bold colour and simple type, to the point, clean and blunt in ways like the films are by Guy Ritchie.  With this once again as a starting point, I feel I can progress further with a design and add a new element.   

In the Market Week brief completed previously, I added a QR code to the bottom right-hand corner of the design to promote screen based visuals on printed medium. A QR code allows you to use a smartphone to scan the QR code and automatically direct you to a piece of information on the internet to further enhance the experience. I first found QR codes promoting applications online for the android market, and the code was used to direct you to the market on the phone. With this technology in place, websites online allow for personal generated QR codes for any sort of link, giving the scope to produce own related online content on print.

This technique has been used before, with Pepsi Cola and certain TV programmes during adverts, but hasn't really taken off until now. I feel incorporating this technology into advertising with appeal to a growing audience owning smart-phones (Just over 60 Million users in the EU)

Including a QR code to the design adds another element to consider screen (which was the original intention) With the audience of the poster scheme a little lost, adding the QR code should give more direction. The QR code could be seen as a reminder for previous audiences or encouragement to investigate further with the film.