Guy Ritchie. Collaboration potential.

Guy Ritchie. Placement. Screen development.

Guy Ritchie. Placement. Screen ideas.

Guy Ritchie. DVD Covers.

Guy Ritchie. What's next? Further placement and ideas.

Guy Ritchie. Final Designs.

Guy Ritchie. Layout mix up. / full circle development.

Open publication - Free publishing - More layout

The final final posters. I hope!

Open publication - Free publishing - More qr

Guy Ritchie. Final Poster Design?

Open publication - Free publishing - More guy ritchie

Guy Ritchie. colour development.

Chosen colour scheme.

Open publication - Free publishing - More guy ritchie

Guy Ritchie. Slang development.

There is alot of emphasis towards dialogue in Guy Ritchie's films and include alot accents, dialects and slang into the script for characters. To put this across, I feel using slang will portray the feel and originality of Guy Ritchie's films further for the audience. To make the slang and typography relevant to the poster instead of random slang, the phrases are variations of hints to take you phone out of your pocket and access the QR content on your phone. These include-

Get on the dog and bone.

Use your sharone stone.

Lemon tart. Dog and bone.

Ask your uncle toby.

I feel these are strong variations of slang towards mobile phones but do run the risk of being confusing to a more general audience, possibly unaware of the slang terms or accents. Colour has begun to be explored here to reflect the nature of the films, although I feel do still require work in development. An issue found here is finding strong colours which reflect the films (ideally dark neutral, understated matt colours) but having the ability to scan when a code is applied on-top, and the the addition of typography.

Guy Ritchie. QR code development.

Now including QR codes into the designs, I really want them to take focus of the designs so they will really be centre stage. I could place them neutrally in the corner as they are currently used in advertising, but I feel the clever little QR code needs to be celebrated with it. With typography as always the focus the the work I produce this module, this will also need a defining element to the design.

Open publication - Free publishing - More snatch

With variations of scale and introduction of colour, I feel this design is working the strongest from what has been collected so far. A right balance of opacity of colour and code so it still scans with type on top. 

Guy Ritchie. Forming an identity?

Guy Ritchie. New Direction/concept.

When the Guy Ritchie brief came to a halt, I still wanted some completion of work without wasting anymore time dwelling with the brief, something needed to be resolved in a relatively short amount of time, to allow time to be spent on other briefs and continue with a variety of work. With previous directions, there are aspects of the design that have worked but It has never felt full and resolved as a concept. I really like the bold colour and simple type, to the point, clean and blunt in ways like the films are by Guy Ritchie.  With this once again as a starting point, I feel I can progress further with a design and add a new element.   

In the Market Week brief completed previously, I added a QR code to the bottom right-hand corner of the design to promote screen based visuals on printed medium. A QR code allows you to use a smartphone to scan the QR code and automatically direct you to a piece of information on the internet to further enhance the experience. I first found QR codes promoting applications online for the android market, and the code was used to direct you to the market on the phone. With this technology in place, websites online allow for personal generated QR codes for any sort of link, giving the scope to produce own related online content on print.

This technique has been used before, with Pepsi Cola and certain TV programmes during adverts, but hasn't really taken off until now. I feel incorporating this technology into advertising with appeal to a growing audience owning smart-phones (Just over 60 Million users in the EU)

Including a QR code to the design adds another element to consider screen (which was the original intention) With the audience of the poster scheme a little lost, adding the QR code should give more direction. The QR code could be seen as a reminder for previous audiences or encouragement to investigate further with the film.

Brief Re-jig around. The death of Guy Ritchie?

I'm having issues with the Guy Ritchie brief. Although a great brief to explore I feel I haven't given it the dedication it potentially deserves. Other briefs (such as Kat Gardner and Matthew Whatley Architecture) have taken a much stronger presence with the work involved and originally only single/short briefs which have turned into something so much more. Obviously I have begun with the Guy Ritchie brief with a few directions, is it worth continuing with what I have, or drop the brief completely and focus my attentions else where? Which would be a waste.

I feel a slight re-jig with what work Iam producing is needed, draw older briefs to a close and tidy up work I have started off. The death of Guy Ritchie? I don't think so.. but it needs to stop hanging around. Decisions need to be made, and work needs to be produced.

Christmas at Peter Maturi. New brief.

Christmas at Peter Maturi. Expanding the brief, the next step.

Christmas at Peter Maturi. Coming into some problems.

Christmas at Peter Maturi. Ideas pitch!

Christmas at Peter Maturi. Idea development.

Christmas at Peter Maturi. Initial meeting.

Body shop. Initial thoughts and starting point.