Guy Ritchie. Slang development.

There is alot of emphasis towards dialogue in Guy Ritchie's films and include alot accents, dialects and slang into the script for characters. To put this across, I feel using slang will portray the feel and originality of Guy Ritchie's films further for the audience. To make the slang and typography relevant to the poster instead of random slang, the phrases are variations of hints to take you phone out of your pocket and access the QR content on your phone. These include-

Get on the dog and bone.

Use your sharone stone.

Lemon tart. Dog and bone.

Ask your uncle toby.

I feel these are strong variations of slang towards mobile phones but do run the risk of being confusing to a more general audience, possibly unaware of the slang terms or accents. Colour has begun to be explored here to reflect the nature of the films, although I feel do still require work in development. An issue found here is finding strong colours which reflect the films (ideally dark neutral, understated matt colours) but having the ability to scan when a code is applied on-top, and the the addition of typography.