Brief! Post Crit.

The crit went really well, getting feedback from the proposal and what everyone though. It made me think much more about what I want to achieve, originally listing what sort of work you want to produce, then applying it to a brief. From the crit, I opened my eyes a little bit to realise I may just be trying to incorporate ideas into the brief, because I want to do them and not considering wether or not it is relevant. From this, I'm considering dropping the ambient styles of advertising, and aim for more conventional techniques, depending on development.

Also, for the target audience I focused originally on producing advertising specifically relationships/love. But, with a strong concept statement 'Skype brings people together' I want to open up the brief again and develop why skype should bring people together, as strangers then eventually friends.

So yeah, thats the next step, work more literally with the concept statement with a wider audience in mind. And get researching!