Crit round up.

Little round up of some work so far with the good brief, coming on quite well and sort of to plan, with what I wanted to achieve. I used to always over complicate designs and wanted to just get back to basics and make it work. 'Less is more' is a phrase i've adopted and is quite obvious here. I wanted just type, and maybe only one colour to the design, try and use the techniqes and theories learnt in the type workshops with have had, letting emotions come through with a typeface, and the use of colour. Through surveys and experimentation to form initial designs for the 'emotions' teas (name not final) Ideally I would want each typeface different to truly define each tea but they're not. This will change, but the each have their own characteristics and hopefully the typeface relates with the word, so you think of mellow when you read it, slightly curved, lighter weight and the colour is relaxed.

Overall the work went quite well, and I was only brought up on things I didn't have with me, my blog for one with all the contextual research. the designs themselves just need to be developed further, a better connection between the labels, choice of container, more information on the label and just basically continuing with the project and make decisions.

Daft blogger has made the images blurry and the actual designs are very crisp. Silly blogger